4G, whatever that might actually be, tends to suck all the air out of the room when people are talking about mobile broadband. This overlooks today's mobile broadband networks, generically called 3G, and the fact that there remains a lot of life left in 3G. For at least the next half-decade, more people will experience mobile broadband via a 3G network than they will from either of the two technologies (LTE, WiMAX) commonly referred to as 4G. Of two of the most populace countries of the world, one of them, China, has just started deploying 3G, and the other, India, hasn't even licensed spectrum to operators. Even in the US, T-Mobile just launched its 3G network last year. The advent of the next wireless technology generation hardly means the end of the previous.